Archive Issue 58

Issue 58 Archive

vNews Issue 58
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Is your whole organisation aware of GDPR?

With the full weight of the GDPR legal framework looming on the horizon, May 2018 doesn’t look so far away now. There has been a huge push to not just raise awareness of the changes, but also insist adjustments must be made where necessary in every organisation.

Account based marketing: SMEs can thrive on it!

Account based marketing, or ABM as it’s often called… is it just a buzz phrase or here to stay? Well, if one applies the 80/20 rule to one’s focus (80% of your revenue comes from 20% of your customers), then the answer is it should be here to stay. ABM is one of the best ways to allocate marketing time since we learned to slice bread. So what is it?

Time to get up to speed on GDPR

The General Data Protection Regulation will come into force on 25th of May 2018. The law will affect all companies doing B2B marketing towards other businesses in the EU and will not be affected by Brexit. Do you know what's involved and how long it would take your organisation to adapt to the new rules?
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