Archive Issue 57

Issue 57 Archive

vNews Issue 57
 
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The history and evolution of GDPR

GDPR; an acronym that spawns raised eyebrows and yawns in equal measure. It's understandable people respond this way, if they aren't aware of why it's come to be. As a piece of legislation it is already starting to have far reaching impact; and it's here to stay. So let's understand how we got here.
 
 
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The Buyer's Journey is always worth a revisit, review, and refresh

The 'Buyer's Journey' will be a familiar term to the experienced marketers amongst you, and we have no wish to teach you to suck eggs. However, we still reckon it's worth reminding ourselves why it's important every now and then.
 
 
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Are you ready for GDPR?

The General Data Protection Regulation will come into force on 25th of May 2018. The law will affect all companies doing B2B marketing towards other businesses in the EU and will not be affected by Brexit. Do you know what's involved and how long it would take your organisation to adapt to the new rules?
 
 
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