Archive Issue 56

Issue 56 Archive

vNews Issue 56
 
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The art of modern marketing

Embracing a modern marketing approach requires many things, but one key aspect is to grab ‘digital’ with both arms. As with any marketing plan, the modern methodology still involves developing clear strategic goals, knowing your market, and being clear about your proposition.
 
 
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How to use summer downtime wisely

The summer holiday season is now upon us. For a B2B based company, it’s a time when contacts are away and business can be a bit quieter. So rather than let the days slip by in a daze, why not take the opportunity to review your digital marketing strategies and make some tweaks? If you like the sound of that, here are a few ideas to get you thinking...
 
 
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Are you ready for GDPR?

The General Data Protection Regulation will come into force on 25th of May 2018. The law will affect all companies doing B2B marketing towards other businesses in the EU and will not be affected by Brexit. Do you know what’s involved and how long it would take your organisation to adapt to the new rules?
 
 
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