Archive Issue 48

Issue 48 Archive

vNews Issue 48
   
vNews Issue 48 | Contact  
   
virtualROI Twitter   virtualROI LinkedIn   virtualROI Facebook   virtualROI Google Plus   virtualROI Blog
   
   
  virtualROI
   
 
 
 
EMAIL
   
DATA
   
DESIGN
   
TM
 
 
 
TECH
   
SOCIAL
   
WEB
   
ADVICE
 
 
 
   
  Re-energising your sleepy subscribers...

You put a lot of effort into building your email subscriber list. Clever strategies were employed to encourage people to sign up... and you hit your target. That was great! But already you’ve noticed some recipients have gone quiet. So what now? According to Return Path, 25% of email addresses on subscriber lists are inactive. That means 25% of your new audience will fall silent.

 
  Marketo Report >>  
 
   
 
   
Email Marketing Metrics -
IBM's Benchmarking Study


Email marketing is just a hit and miss exercise when metrics and comparisons over time are ignored. Key measurements not only help you assess the success of a single campaign, they also give you a deep insight into your performance as campaigns roll out. But even if you are familiar with the key measurements, how do you benchmark them?

 
  IBM Report >>  
 
 
   
 
   
  'Tis the season to be jolly...

So don’t forgot to show your appreciation to customers, prospects and internal teams. Get into the Christmas spirit with a branded ecard or game. But you better hurry, as the festive season is well and truely upon us...

 
  Need an eCard? >>  
 


 
  Need a Game? >>  
 
   
 
 
 
   
© 2016 virtualROI Ltd. All rights reserved.
+44 (0) 8002 42 52 82. info@virtualroi.com
Privacy Policy
DMA
Registered Office: virtualROI Ltd., 8 Burman Close, Leamington Spa, CV32 6HU
Thames Valley Office: virtualROI Ltd., Davidson House, The Forbury, Reading, RG1 3EU