Archive Issue 48

Issue 48 Archive

vNews Issue 48
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  Re-energising your sleepy subscribers...

You put a lot of effort into building your email subscriber list. Clever strategies were employed to encourage people to sign up... and you hit your target. That was great! But already you’ve noticed some recipients have gone quiet. So what now? According to Return Path, 25% of email addresses on subscriber lists are inactive. That means 25% of your new audience will fall silent.

  Marketo Report >>  
Email Marketing Metrics -
IBM's Benchmarking Study

Email marketing is just a hit and miss exercise when metrics and comparisons over time are ignored. Key measurements not only help you assess the success of a single campaign, they also give you a deep insight into your performance as campaigns roll out. But even if you are familiar with the key measurements, how do you benchmark them?

  IBM Report >>  
  'Tis the season to be jolly...

So don’t forgot to show your appreciation to customers, prospects and internal teams. Get into the Christmas spirit with a branded ecard or game. But you better hurry, as the festive season is well and truely upon us...

  Need an eCard? >>  

  Need a Game? >>  
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