Archive Issue 41

Issue 41 Archive

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virtualROI | Digital Marketing Agency Accelerate business growth by understanding data

You want to grow. To achieve this, you plan to reach more customers in both your current market and new markets. You reckon you know what these customers look like in theory, but there’s a hitch... do they actually exist? There’s only one way to find out; you need data.

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Direction of new EU law impacting data

The new EU data legislation has been a topic of much concern for businesses for some time now. For good reason too, as it will have a big impact on how marketing is conducted throughout the EU. The final interpretation of the text is now set in stone as the GDPR has now been ratified by the EU Parliament and the industry is expecting guidance from the ICO soon.

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virtualROI | Digital Marketing Agency Is your knowledge bigger than big data?

As a marketing department, you can sometimes be overwhelmed with information. On the face of it, that seems like a good problem to have. Your database is packed full with more data pouring in all the time. The issue is... is it of any use?

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