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Case study | Data

MarkMonitor


Large scale data consolidation requiring merging of data sets into a single source, deduplication and consolidation across EMEA.

  • CLIENT MarkMonitor
  • YEAR 2016
  • WE DID Data consolidation, merge and dedupe across EMEA, importing into Eloqua.
  • CATEGORY Data
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ABOUT CLIENT


MarkMonitor, the world leader in enterprise brand protection and a part of Clarivate Analytics, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust.

CHALLENGE


Whilst preparing to move all EMEA data over to an Eloqua implementation, it became apparent that there were challenges with multiple existing data sets and duplication at an account, contact and activity level.

SOLUTION


A large scale data consolidation project that required merging of data sets into a single source, deduplication and consolidation without compromising data quality or loss of important information on an account, contact, leads and activity level. We also assisted the client with preparing and importing the data into Eloqua for the whole of the EMEA region. Marketing support was also provided to help client get up to speed with the new Eloqua marketing automation platform.

RESULT


A single view marketing database without duplication and enhanced data population at an account, contact and marketing activity level.

markMonitor

Chrissie Jamieson // Senior Director Marketing // www.markmonitor.com

With the European team covering all all aspects of marketing in EMEA, it is vital that we have partners that we can rely on to provide advice and support us in executing our marketing plans. virtualROI is a vital extension to our organisation working in many facets on our behalf - it really is a strategic relationship that continued to develop and rely upon for many years.

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