Home > Resources > Email Marketing Jargon Buster

Email Marketing Jargon Buster

Every industry has its share of jargon and email marketing is no exception - here's a reference companion no email marketer should be without. From abandonment to win-back, you'll find over 100 common terms comprising the email marketing lexicon. Maybe you've always wondered how SPAM got its name or what they really mean by "customer life cycle" - whether you're an old pro or an eager greenhorn, you're sure to strengthen your email marketing vocabulary.

As you know, email marketing is a continually evolving medium; if there are new keywords or other terms we've failed to include, please let us know by emailing info@virtualROI.com.

Listed below are the first 10 terms as an example. If you would like to search the list of terms please type in the term you are interested in and click on the search icon. You can select the range if there are more than 10 terms available. If you would like to see more than 10 terms on the page, select the number of rows on the page you require.

loading data...

Term	Description
A/B split	Refers to a test in which a list is split equally and sent different emails. Through the A/B split you can determine the more successful creative, offer, image, etc.
Abandonment	Abandonment can refer to an email, a website, or an online shopping cart. Aban-donment involves the customer responding by clicking through an email, navigating through a web-site, adding contents to their shopping cart and leaving without finalizing the conversion. The conver-sion can include a lead, a specific path, or sale.
Above the Fold	The part of the email message or web page that is viewable without requiring the user to scroll. Content in this area is considered more valuable since it is the first thing the user sees. Fold may be affected by the users' preview pane, monitor-size, monitor resolution, and any headers created by the users email program.
Alert	Email that notifies a subscriber of a campaign or event that has urgency.
Analytics	Used in marketing to refer to a technology that analyzes the performance of website, on-line marketing campaign, or offline marketing campaign. Analytics often reviews not only the metrics associated with the campaign, but the user metrics as well.
AOV (average order value)	The average order value is the typical size of an order. The metric is determined by calculating the number of orders versus the total sales generated.
Application Program Interface (API)	How a program (application) accesses another to transmit data. A client may have an API connection to load database information to an email vendor automati-cally and receive data back from the email.
Application Service Provider (ASP)	Company that provides a Web-based service. Clients don't have to install software on their own computers; all tasks are performed on (hosted on) the ASP's servers.
Attachment	A video, graphic, pdf or other document that accompanies and email message, but isn't included in the body of the message. Attachments aren't widely recommended for use with email campaigns since many ISP's block them from being received.
Authentication	An automated response that verifies an email senders address.